 |
| Christo Teaches the Proper Way to Shampoo Curls |
The biggest dilemma for people with curly hair nowadays is whether they should use a 'sulfate' shampoo, a ' sulfate free' shampoo or no shampoo whatsoever. Many brands boast that their 'sulfate free' shampoos are better because they don't strip the moisture out of the curls. Others even recommend shampooing hair once in a while and using conditioner only as a cleansing agent.
In a New York Times article dated February 15, 2004 Dr. Gerald McEwan, vice president for science at the cosmetic, Toiletry and Fragrance Association, an industry group based in Washington, defended the common shampoo ingredient (sulfate) that so many companies attack. "There is nothing unsafe about laurel sulfate, ammonium laureth sulfate or sodium laureth sulfate", said Dr. McEwan. That alone should explain the MYTH regarding "sulfates".
When hair doesn't get the proper cleansing it deserves, especially curly hair, build up is easily formed from various sources: products, excess proteins and pollution to name a few. This residual build up will slowly suffocate the hair and lead to dry curls, dull color and dehydrated / frizzy hair with minimum bounce and limited shine. Christian Holmes, the Director of Hair Education at About Faces Day Spas and Salons in Maryland says that "cleansing the scalp can not be done with water alone, even in the case of curly hair. Curlisto shampoos leave my client's hair with the natural oils that are necessary for healthy texture and I have yet to see or hear of a client's hair being dried out or damaged by Curlisto products."
In the past 6 months, Christo and his artistic team noticed that an increased number of new clients walked into our salon, asking for help and expressing their disappointment in regard to their hair condition. After thorough consultation we discovered that the majority of these clients had something in common: they were using 'sulfate free' shampoo exclusively for an extended period of time. "No sulfate shampoos are not capable of cleaning the hair of build up," exclaims Mari, a stylist from Curlisto Fifth Avenue Salon in Cyprus. She shared the same opinions on clients who continued to use sulfate free shampoos along with other clients who only wet and conditioned their hair in lieu of shampooing altogether.
Christo agrees that clients with curly hair should not shampoo their hair frequently, regardless of the type of shampoo they use. Shelley Stejna, a stylist from Boston, Massachusetts's Carriage House Salon also agrees in "Not" shampooing everyday, "but I do believe in cleansing the hair to remove build up of products once or twice a week. After a full consultation with my clients, I choose to use Curlisto's Aqualizer shampoo on the hair once or twice to gently remove build up and follow up with the Deep Therapy masque and leave it on hair and scalp for 15 minutes. I am left with a fresh, wonderful palette of hair, being able to create a wonderful hair cut."
Christo recommends shampooing curly hair no more than twice week to remove build up and residue and most importantly, condition it with a leave in treatment that will help not only put an end to the dry, damaged frizz but revive and maintain the natural luster and bounce of the curls.
|
|
Product - Styling Tight to Coily Curly Hair Kit
